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We spoke to residents aged 55+ in Scotland to find out all about their opinions, habits and preferences. 

We covered favourite decades for music and cinema, how this generation consumes their news and what technology has impacted their lives.

Favourite Decades to Live Through

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were the favourite decade of Scots aged 55+ to live through, with 33% voting for these years.

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came in close second, with 31% of respondents chosing the decade as their favourite.

The 1970s were the best for music and cinema! 

Despite coming in second place for being the favourite decade to live through, the 70s came out on top as the best decade for film and music. 

Which major technological advancement or invention of the last 40 years has had the biggest impact on your life? 

Methodology


  1. The survey was sent to a sample of individuals aged 55+ residing in Scotland through the ScotPulse panel.
  2. Fieldwork was conducted from 19th - 22nd July 2024, collecting a total of 1,241 completed responses. 
  3. Results have been weighted by gender and age to reflect the Scottish Population Estimates 2021.